CLIENT - ARJUN SHARMA, NEW DELHI
Le Passage to India is a premier travel group headquartered in New Delhi, India. Symbolic of exotic, mysterious and beautiful India, the brand identity centers around the graphical representation of a ‘hibiscus’ (a large tropical flower commonly found in the Indian subcontinent). Using a varied colour palette, we showcase a contemporary, young and friendly image for the company. The brand identity has been adapated for numerous collaterals including business cards, postcards, exhibition panels and street graphics. The visual vocabulary uses elements of Indian street art in keeping with the quirky, fun, and creative image for the company.