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Relaxo, a brand of footwear in India since the 1970s realised that their existing housestyle was no longer relevant to their organisation, which has diversified its product range and is also modernizing and developing itself. A visible and impressive rejuvenation of their image was required to adjust their old image and to represent Relaxo as a contemporary youth brand. Fisheye designed a customised typeface for Relaxo which was bold and yet embodied the spirit of relaxation and comfort. The typeface has hard and soft features that represent firmness & flexibility, strength and style, durability with youth. The colours and applications of the identity across signage, basic shoe packaging and communication.