CLIENT - ABHISHEK BHARTIA, NEW DELHI
The logo for Sitaram Bhartia Institute of Science and Research was redesigned with a brief to keep in mind the ‘sun like’ form of the previous identity and clearly show that hospital symbol of the cross, since the name of the Healthcare Institute did not carry the word ‘hospital’ in its name. Fisheye combined the colour palette of terracotta and oat, in the design of the visual identity, taking inspiration from the natural stone used in the construction of the Institute.
The sun flames (representing good health and vitality) form a medical cross, which can be enlarged to create an interesting pattern that unifies the look and feel of all the applications.
Pictograms were developed for the Signage and applications of the visual identity created were applied across the main signage, interior graphics, heathcare product Leaflets, uniforms and brand communication.