VISUAL CORPORATE IDENTITYBRAND MANUALWEBSITEPRINT COMMUNICATION
CLIENT - INDUS TOWERS LIMITED, GURGAON
Fisheye offers Brand Identity and Communication Design Consultancy services to Indus Towers - the largest telecom tower company in the world with a portfolio of more than 112,000 telecom towers in India. Fisheye created the corporate visual identity Brand Manual for Indus Towers, setting clear guidelines for Logo usage, typography, colour and developed the tagline of ‘Putting India First’. The Indus Towers website and targeted positioning advertising was designed for the firm as part of the strategic brand communication. Visual identity style templates for illustration, photography and brand architecture were added to the manual to create a strong, consistent, unique and powerful visual brand presence. Corporate applications included stationery, code of conduct brochures, website, newsletter, emailers, powerpoint presentations, web banners, standees, danglers, backdrops etc.