Client : IRRAD
Sehgal Foundation Brand Manual
We worked with the New York brand to design and create a clear visual identity guidelines manual for Sehgal Foundation to serve as a visual reference and starting point to help the teams work together and reinforce the organisation’s brand identity across communication. We designed icons, grids, colours and graphic style for all their communication across the rural communities in which Sehgal Foundation serve. Most importantly, the visual identity guidelines manual reflects what Sehgal Foundation stands for, which is why it deserve to be used carefully and consistently. The manual will help you observe our visual brand identity and help you understand how to use it correctly.
The look-and-feel of Sehgal Foundation Brand – including logo usage and visual brand style guidelines have been designed and documented in the manual, along with an overview of Sehgal Foundation’s culture, personality, and core brand values. To broaden the reach and magnify impact across rural India, clear usage guidelines of both the logo and style was given to be followed by Sehgal Foundation’s internal communication team, as well as vendors, advertising and design agencies.
