Covid-19 unsettled lives and upended livelihoods  – However, the real estate sector boomed and property prices soared at a a record pace. Affluent people from city centers moved the green and less densely populated Goa. Unfortunately greed and corruption quickly turned to the village of Assagaon in Goa – known better as the ‘The Valley of Flowers’ is turning into a concrete jungle. Locals and residents of the village watched helplessly, during the pandemic – as forests were razed, traditional heritage homes were replaced by ugly, bare concrete villas with high walls. In Jan 2021, Assagao Heritage Alert – a few locals and residents got together to try and save the 400 year old village Banyan tree in the heart of Assagao. We helped to create communication collaterals, both in English and Konkani as part of the social action campaign urging buyers to make sensible, sustainable, informed choices and not support builders who add to the desecration of Goa’s natural beauty.