ASG EYE HOSPITALS provides comprehensive diagnostic, medical and surgical eye care services through the latest technology. ASG was started by AIIMS (New Delhi) experts and has expanded their range of Super Specialty Hospitals across India. Fisheye was commissioned to develop a visual style for ASG Brand communication – with a focus on their new Goa ASG Eye Hospital. Fisheye designed the external Signage and all interior Panels for ASG Goa. We also designed the Panel grids, sourced all the photographs, designed all graphics to illustrate the mission and vision of the Brand – which would later be applied to all other ASG Hospitals across India. For the launch, an illustrative invitation was designed highlighting the prime location of ASG Goa in Panjim.