Jagdish Mills based in Gujarat has attained a good reputation in the market for manufacturing, supplying and exporting an outstanding range of Rice and Wheat Products. Fisheye was asked to design the brand identity and packaging for Azra, a premium rice product of Jagdish Mills for the Gulf market. we have put in place a state-of-the-art infrastructure unit. The brief was to create a modern, premium and colourful identity which would help customers easily distinguish between the long grains and blend varieties of basmati rice that were being offered within the Azra brand. Fisheye also created the packaging artworks for their watertight, airtight and leak-proof packaging sizes of 1kg, 5kgs, 10kgs and 25kgs.