Client : Fisheye Self Initiative
CONCEPT RESEARCH
Be Wilder
BeWilder is our ongoing self initiated project which focuses on sensitising people of urban cities towards wildlife sharing the planet with us. As mankind ‘evolves’, their disconnect with nature widens. Reptiles and insects disgust us, animals and birds scare us. We no longer relate, comprehend, or appreciate these fellow species and associate them with notions of fear, disgust, and even destruction. As a result of this lost connection, we have developed ill practices and cruelty against these animals. There is a strong need to sensitise people in urban cities towards the wild life sharing our land with us in order to maintain the equilibrium in nature.
Designers and interns at Fisheye share their individual approach and interpretation to Be Wilder. The tribals and indigenous people of India are the harbingers of ecological wisdom – relying on nature and, at the same time, giving back to her. In this project, Anika Sarin researched visual storytelling and art from Indian tribal arts and crafts, and created a set of illustrations which are adapted to communication Posters, Graphic Art and Products.
In order to walk out into the wild, we must first pass through the garden. The clearer the paths are, the more familiar we are with their windings and turnings, the friendlier we are with the creatures that inhabit them, the clearer are our contacts with external reality - both physical and metaphysical.
“We are not here on Earth to be alone, but to be a part of a living community, a web of life in which all is sacred.No bird sings in isolation, no bud breaks open alone. And the most central note that is present in life is its sacred nature, something we need to each rediscover and honor anew. We need to learn once again how to walk and breathe in a sacred universe, to feel this heartbeat of life. Hearing its presence speak to us, we feel this great bond of life that supports and nourishes us all.”
