Client : Fisheye Self Initiative
CONCEPT RESEARCH
Be Wilder
BeWilder is our ongoing self initiated project which focuses on sensitizing people of the urban cities towards the wildlife sharing the planet with us. As mankind ‘evolved’ the disconnect with nature has widened. Reptiles and insects disgust us, animals and birds scare us. We no longer relate, comprehend or appreciate these fellow species and associate notions of fear, disgust, even destruction to them. As a greater result of this lost connection, we have ill practices and cruelty against animals. There is a strong need to sensitize people in the Urban cities towards the wild life sharing our land with us in order to maintain an equilibrium in Nature.
Designers and interns at Fisheye share their individual approach and interpretation to Be Wilder. The tribals and indigenous people of India are the harbingers of ecological wisdom – relying on nature and, at the same time, giving back to her. In this project, Anika Sarin researches visual storytelling and art from indian tribal arts and crafts, and creates a set of illustrations which are used for adapted to communication Posters, Graphic Art and Products.
In order to walk out into the wild, we must first pass through the garden. The clearer the paths are, the more familiar we are with their windings and turnings, the friendlier we are with the creatures that inhabit them, the clearer are our contacts with external reality - both physical and metaphysical.
“We are not here on Earth to be alone, but to be a part of a living community, a web of life in which all is sacred.No bird sings in isolation, no bud breaks open alone. And the most central note that is present in life is its sacred nature, something we need to each rediscover and honor anew. We need to learn once again how to walk and breathe in a sacred universe, to feel this heartbeat of life. Hearing its presence speak to us, we feel this great bond of life that supports and nourishes us all.”
