Client : Borosil Glass Works Ltd
Fisheye redesigned the packaging graphics for Borosil’s revolutionary Vision Glasses which have stood the test of time since 1962. The exciting new cut glass designs range of Vision Glasses, (the single largest selling glass in the country today) required a retail presence which is contemporary and fresh whilst retaining the iconic essence of the Vision Glass. The photography mood and styling, bright colours and bold typography gave the packaging and brand a new look, whilst bringing out the LS
Fisheye was also commissioned to develop a logo and brochure for Borosolar - India’s first glass vacuum tubes manufactured by Borosil Glass Works Ltd. The identity is a cross section of the solar water heating tubes, and its circular form also bears resemblance to the sun. The colours are bright and energetic. A leaflet giving technical information about the product and its usage wasalso designed.