Client : Product RED, Converse
Converse Product Red
Fisheye received an Invitation Letter from Converse in 2008, to submit a shoe design graphics as part of their goal to market 100 CONVERSE (PRODUCT) RED shoes in a year long celebration to promote culture and contribute money to the Global Fund to help fight AIDS, tuberculosis and malaria. The Fisheye showcased 100 street objects in a quirky illustrative style, signifying that the viruses are present in our surroundings just as the everyday objects that we come across on a daily basis, signalling to active prevention health and care measures. The shoe submitted by Fisheye was selected to be manufactured and is now available in Converse outlets across the USA and was featured for a year on the Converse website as shown in the above images.