An identity system for the different spaces within a residential township – Gardencity, DLF Chennai, takes inspiration from flora and fauna in the region – in terms of name, form and colour. This connotes a vibrant township, with a focus on harmonious living and social spaces – the landscape, the residences, the school, the commercial and shopping centre, the recreation areas and so on. Branding of the spaces was also part of the scope of work and well as a comprehensive and detailed positioning of each area within the township as part of the marketing Brochure design.