The Brand Identity was designed keeping in mind the ambience, space and cuisines to suit all palates and is a thought bubble that acts as a reminder to shoppers at the Mall to go to and eat at the Food Lounge.

Eat Food lounge is present at four malls viz. DLF Place - Saket, DLF Promenade, City Centre – Chandigarh and City Centre – Shalimar Bagh.