Client : Liberty International
Brochure
Experience India
A Travel Brochure was designed for Liberty International Tourism Group to position travel in India as a kaleidoscope of sights, scents and sounds – Iconic. Incredible. Inspiring. Irresistible.
The brochure opened to a photo-collage of eclectic images of India, representing the visual chaos as well as her beauty and effervescence which remains mystical and ethereal. The different destinations within India were branded – The Golden Triangle, Treasures of Kerala, Gems of North India, Tigers of India, Palace on Wheels, Ananda in the Himalayas – and highlighted using selected photographs, motifs, and illustrations.
Based on the themes of art and architecture, costume and ornamentation, food and spices, street and bazaar, signage and transportation, the style combines photo-collage with eclectic illustrative styles to represent the visual chaos of India.
Fisheye designed and illustrated 6 postcards that capture aspects of Indian culture. The primary focus of the print promotion was to reach out to potential customers and reconnect with older ones. Based on the themes of art and architecture, costume and ornamentation, food and spices, street and bazaar, signage and transportation, the style combines photo-collage with eclectic illustrative styles to represent the visual chaos of India as well as her beauty and effervescence- a visual kaleidoscope of sights, scents and sounds.
