Rishi Narain Sports Marketing (RNSM) is one of India’s leading sports marketing and management companies. Fisheye had designed the logo for RN Golf when the company was conceived over 25 years ago. For one of the many golf events that RN Golf organised, we designed the identity for the premium Golf Lifestyle Events to be held in India in Novemeber 2004. The symbol is derived from a peackock feather. What looks like a spray of colour at first glance celebrates the coming together of individuals and corporates from around the globe for the event as also the convergence of seemingly unrelated fields like golf, business and lifestyle.