The property or landowners are the key collaborators of Indus Towers as they strive to generate long term returns for Landowners by conducting  business in a profitable, responsible and sustainable manner. In 2020, Indus launched a nation-wide campaign #TOWERSAREGOOD, to fight against the COVID-19 pandemic and to support education, telemedicine and businesses online. As brand design consultants, Fisheye has created Introductory Kits for Landowners across India’s urban and rural landscape and has designed the user interface for the Indus portal, website, i-care app, digital collaterals and print media accordingly.