Client : Arjun Sharma
Le Passage to India Group of Travel Companies
Le Passage to India is a premier travel group headquartered in New Delhi, India. Symbolic of exotic, mysterious and beautiful India, the brand identity centres around the graphical representation of a ‘hibiscus’ (a large tropical flower commonly found in the Indian subcontinent). Using a varied colour palette, we showcase a contemporary, young and friendly image for the company. The brand identity has been adapted for numerous collaterals including business cards, postcards, exhibition panels and street graphics. The visual vocabulary uses elements of Indian street art in keeping with the quirky, fun, and creative image for the company.
Design of Cards to be given away at the ITB, Berlin 2010. Illustration of public transport in India, rendered using street art, graphics inspired from visual culture of India.