Client : Anjelie Ketalaars, Amsterdam
An identity for an interiors and furniture firm – Otentic, curates its furniture and craft pieces fromIndia – is a stamp of authenticity (authentic puns on otentic). Angelie collects unique, vintage, antique furniture, accessoiries and architectual elements during her travels, often also sourcing for interior designers and architects in India and Asia.
The motif and palette of the logo is inspired by India and the rough texture is reflective of the vintage textures of many of their furniture design pieces.
The Scrapwood Collection is made from recycled old wood, often with the original paint still on. No trees need to be cut for the collection so the furniture is durable handcrafted and solid
The Otentic Quilts are handpicked in India by Angelie herself. They are hand made from vintage saris.