Client : Mukti Datta, Almora
Panchachuli Women Weavers
The identity, product catalog and photographic styling for an exclusive range of pashmina, lambswool, Himalyan nettle and camel wool ready to wear products for Panchachuli Women Weavers – an organisation in the Kumaon region of the Indian Himalayas brought together elegant design with understated styling and photography. The original mark in the logo was retained and combined with old world type, but in a contemporary unit. The various categories in the catalog were related to the ranges in the Himalayas, where the raw materials are sourced.
The success of the industry has led to offshoots in the form of Panchachuli Cooperatives where at present over 500 women from underprivileged rural backgrounds are engaged in training programs in handlooms.