Client : Parsvnath Developers
IDENTITY
PM Cinemas
Creating the identity of PM Cinemas had several constraints and we enjoyed creating a mix of the grandeur of classic cinema experience with the more contemporary multiplex cinema culture of today. Icons of chandeliers, red carpet, retro typography were combined to make bold statements across interior spaces, packaging and branded collaterals.
The cowboy retro typography of PM Cinemas with its crystal like facets add opulence and yet create a modern contemporary look. The star signifies the ‘movie stars’, whilst the the red palette exudes energy and passion, and takes inspiration from the from the ‘red carpet’ of cinema. The palette of steel grey, beige, chocolate, golden yellow, sunset orange, scarlet, and crimson support the colour palette for the interiors of the multiplex.