Purple Valley is a peaceful Ashtanga yoga retreat centre in Goa – who were looking at revamping their identity and website with a fresh, functional and relevant approach.

We began the process by relooking at the brand colours, logo elements and visual style to create a uniform, yet unique visual identity for Purple Valley. The 3 yoga forms of the logo were redrawn so as to be able to work in signage, print and web media. An entire identity of yoga poses and forms were also created for the extension of the logo/brand. The previous triangular logo was changed to a contemporary free standing logo in gold and purple. The social media icons were also designed, keeping the new brand colours and forms.

Fisheye also designed the website for Purple Valley – where the new visual brand identity was applied. All pages were designed with careful selection of visual imagery and layout, keeping in mind the overall experience of yoga practice at the retreat centre.