Save The Oceans

Work>>

Client : Fisheye Self Initiative

CONCEPT / LOGO DESIGN

SOCIAL ACTION CAMPAIGN

The oceans face a massive and growing threat from plastics. An estimated 17.6 billion pounds of plastic leaks into the marine environment from land-based sources every year—that’s roughly equivalent to dumping a garbage truck full of plastic into our oceans every minute. And plastics never go away! As an ongoing initiative, Fisheye has focussed on the of the small state of Goa – to raise awareness on the dangers of littering, dumping, burining of plastic in the waterways, rivers and ocean. Plastic shopping bags, beer can holders, straws and plastic bottles often dumped in the sea
or left on the beaches are killing, strangling and destrying our marine life. Plastics suffocate corals to death, the microplastic pellets dissolve in the corals and act as fish food, often find their way back to us in the form of harmful chemicals, which cause disease and death. Save the ocean. Feed the world.#saveouroceansfromplasticwaste #savesearturtles
Arun Thilak from DJ Academy Coimbatore interned at Fisheye for his final graduation project and hand illustrated and digitised Posters to raise awareness on the subject.

A glimpse into the research document and visual explorations by Fisheye intern, Arun Thilak.

POSTER 1 - SAVE OUR CORAL REEFS & SEA TURTLES

Reef corals build homes for millions of species of marine life, they support healthy ocean food webs, and protect our coastlines. Heavy plastic contamination in the ocean gets plastic to cling to and cover corals, covering the branching coral and subsequently sickens and kills the coral reefs. Studies have found bottles, diapers, cotton swabs, food wrappers clinging to the coral in our ocean and causing heavy contamination. The Poster illustrates waste plastic plunging deep into the sea bed, slowly degrading into microplastics - which are ingested by marine life and also cover and merge with the organic coral reefs. The poster details marine fauna and flora also to show also bring out the beauty and diversity of our vast marine ecosystem and how we are destroying it. Half of the ridley sea turtles found in Goa have ingested plastic and will soon be extinct from our beaches and seas.

The texture covering the organic coral reefs in the Poster is created to resemble plastic material textures - illustrating how plastic covers coral and slowly kills the reefs that sustain marine life.

POSTER 2 - A SEA OF FLOATING PLASTICS

It is estimated that in the last 20 years, more than half of the world’s plastics have been produced - the disposal and elimination processes of are not keeping pace to counteract their severe environmental impact. The Poster illustrates this sea of floating plastics and its impact on fish. The sea world starts resembling a sombre plastic world where bottles, straws, plastic bags take place of the coral, flora and marine eco system. As fish in the ocean bring water in through their gills to breath, they simultaneously absorb microscopic plastic particles. These microplastics will stay in fish and be passed on to whatever eventually eats it, potentially a human.

Hand drawn illustrations of the sea flora and corals which is made up bottles, straws, plastic bags... We do not want to eat fish that have been contaminated by plastics and the chemicals that are used to make them. We owe it to future generations to protect the ocean and the organisms that call it home.

POSTER 3 - SEA TURTLE STORIES

The Poster illustrates how the sea turtles are stuck in a plastic filled ocean and how plastic is becoming part of the flesh and skin of the turtle. You bought a six-pack can of beer, took off the plastic ring and threw it on the beach. It soon is swept into sea and a baby sea turtle swims through one of the holes but doesn’t make it all the way through; now with a six-pack ring wrapped around its body. The baby sea turtle continues to grow, but the plastic ring stays the same size. The turtle’s growth is stunted, and its shell cannot fully form in the middle. It is extremely unlikely this turtle will make it to adulthood. This sort of tragedy repeats itself all the time.

Organic illustrations of the plastic bag and water bottle have been created for the Poster to resemble the deep sea. The plastic bag you used for a total of five minutes will remain for many years, and will break into smaller and smaller pieces - called microplastics. Soon, freely floating freely in the water, it looks like a jellyfish and is misled and consumed by a turtles, fish, sea lion...which slowly kills them and also finds its way back to us by consuming fish.

A glimpse into the research document and visual explorations by Fisheye intern, Arun Thilak.