The look-and-feel of Sehgal Foundation Brand – including logo usage and visual brand style guidelines have been designed and documented in the manual, along with an overview of Sehgal Foundation’s culture, personality, and core brand values. To broaden the reach and magnify impact across rural India, clear usage guidelines of both the logo and style was given to be followed by Sehgal Foundation’s internal communication team, as well as vendors, advertising and design agencies.