Client : Shilpa, Goa
Shilpa’s Artisinal Bread
A brand identity and packaging labels were designed for Shilpa, an individual in Goa who was preparing and supplying artisinal handmade bread made with the goodness of jowar (sorghum), bajra (pearl millet), ragi (finger millet), soya, oats, barley, wheat bran, whole-cornflour. We coined the brand name as Shilpa and asked for her hand written signature. We refined the original signature, and created her brand logo. The entire premise of the packaging design system was to keep costs at a minimum. So the use of colours stickers and stamps were created for Shilpa. The logo was applied on a series of bread packaging and salad dressing labels.
Dye Stamps for the Logo were created which could be manually stamped onto simple packaging labels, bags. The one colour logo could also be used for letterheads, business cards and marketing promotion, keeping production costs to a minimum.