The Brand Identity was designed for ‘The Cupcakery’ – a brand of handmade cupcakes, stylishly decorated with a swirl of different flavours and captivating toppings! The identity focussed on the swirl of cupcakes and the coloured toppings that were signature to the brand. The typography and colours complimented the symbol and allowed innovative adaptations of the Identity for special and corporate gift packaging. www.thecupcakery.in