The website positions Goa beautiful in a positive, light and an action based initiative. Icons for the website talk about the various green measures adopted by locals, govt and residents of Goa. For example if one clicks the icon that shows a ferry the next page will talk about the different ferry routes in Goa and how it has been such a strong form of transport over the years. Every such template would provide information and call for action from the users in a very positive and cheerful manner.