Goa Beautiful is an action brand committed to inspire, include and involve residents of Goa, the village panchayats, the government of Goa and India, visiting domestic and international tourists to Keep Goa Beautiful, Green and Clean – through individual and collective action. Using positive imagery of the greenery (leaves), beauty (flowers) and life in the sky, water and land (birds, fish, turtles, trees) – the message of Goa Beautiful comes alive with bright colours, simple forms and with a playfulness that is endearing.

With active participation and concern for people and sustainable living, the solution could be a basic paradigm shift in accepting a model of sustainable development of the state with focus on enhancing the quality of life of all the people while caring for the environment. The Goa Beautiful Brand will aim to serve as an umbrella brand for all people that are working towards keeping Goa Beautiful!