In 2020, Indus Towers stepped into a new chapter of digital connectivity with the merger with Bharti Infratel Limited. To reflect upon the tremendous growth potential and to celebrate the 1st year of the merger, Indus Towers redefined the ideology of the merged entity and co-created its Mission, Vision and Values. Fisheye helped giving their new ideology a cohesive and comprehensive visual identity so as to spread the message lucidly and clearly to all Indus Towers employees, technicians, customers, partners and landlords – across the 22 telecom circles and the states of India. The identity and illustrations were applied across several collaterals that included standees, danglers, diaries, digital wallpapers, screensavers, web and social media banners, corporate and customer emailers, and animated audio visual for all the meeting rooms at Indus Towers, pan India.