Fisheye collated the information and visuals of the interesting and long standing history of Aviva and designed posters and a calendar. Founded in 1696, the Hand–in–Hand is the world’s oldest insurance company, still in existence as Aviva. In India, the history of CGNU, which later became Aviva, dates back to 1834 when Universal Life was established to write business. It became part of North British and Mercantile in 1901.The name ‘Aviva’ stands for life and vitality. Aviva India was the first country to adopt the new brand identity.