A Business Partner is inducted into the Indus family after meeting the Indus requirements of QCDD: Quality, Cost, Development and Delivery. Fisheye designed the Identity for the SCM function’s Vision of “Excellence Thru’ Collaboration” and collaterals for Partner Meets. Visual communication of the Indus value systems and code of conduct of Indus Towers part of the design understanding. Fisheye has worked towards creating collaterals and communicated the engagement on both strategic as well as creative levels.