‘Examine Engage Empower was the tagline coined by Fisheye for IPPAI – an independent body that provides a neutral platform for the discussion and examination of issues critical to the development of the private power sector in India. The redesign of the identity is the infinity symbol in the form of a mobius strip, representing the nature of energy itself. The infinity strip symbol is held within the two ‘P’s of the bold IPPAI typography in a deep red colour signing power. Energy Icons of Biomass, Geothermal, Coal, Hydro, Natural Gas, Solar, Wind were illustrated in a distinct style with colours and used Innovatively in the Corporate Brochure, Event Identity and Backdrops, Leaflets, Banners and Website to build a consistent and powerful visual identity. A Logo usage and visual identity brand manual was also created for IPPAI.

www.ippai.org