Client : Leather Line
Kara Leather Accessories
Fisheye was commissioned by Ravi Khanna of Leather Line to create the Brand Logo for Kara – a range of products focussed on Bags & Accessories for the workplace. The Kara products were being designed to meet the needs of the new economy professional – tech savvy, well travelled and sensitive to bags & accessories as a personal style statement.
Fisheye designed the brand logo for Kara to be easily adapted on materials including leather, nylon, polyurethane, canvas etc as per brief. The logo took inspiration from Tatoo art and used the majestic symbol of the horse to depict courage and freedom, power and independence, endurance and confidence.
Kara products is available pan-India and has partnerships with leading organised retail chains, online sales channels and local distributor partners.