Ties that Bind Foundation is an NGO set up to establish four pillars that create common human ties that bind society towards the collective purposes, feeling of oneness and creating a unified consciousness. The colours and identity were inspired by keeping in mind the “unified conciousnessaim to help people to not reach the bottom of the barrel.” that the brand had set for itself as a whole. Keeping that in mind Fisheye worked towards creating it’s Brand Identity, Website and Stationery.